Broker SEO & GEO Guide - ERA

ON PAGE Content – Basic Pages

Start with the basic pages and information you have on real estate websites. These are pages with evergreen content that can live without being manually updated too often. The MoxiWebsites® tool automatically starts you off with these pages so make sure to confirm the information on these pages are correct and displaying properly.

ABOUT US/HOME Introduce you, your

TEAM PAGE/AGENTS Confirm who is involved with your business and reference those people. Keeping this up to date also helps the people referenced and validates your business and their profiles.

OFFICE LOCATIONS Confirm where your business is located on your website for customers and search engines. This is key for local SEO along with your Google Business profile.

PROPERTY LISTINGS Setting up saved searches with filters that best represent what your company serves will also show your company’s experience on properties and areas.

company, and brand. Add color to who and what the business is. List cities neighborhoods and zip codes that you service to rank your business for these places and services.

This presentation contains suggestions and best practices for you to use at your discretion.

Made with FlippingBook Online newsletter maker