ON PAGE Content Best Practices – Creating Your Own
Starting from a blank page is difficult and overwhelming! Try following a framework that can help you create and organize content:
STORE TOPICS AND IDEAS Seeing all your ideas, questions, and answers categorized in a single resource will help you choose and develop pieces that can be shared across your website and social media. This will also aid in structuring your website in a way that is cohesive and cross-linking properly.
CHOOSE 3 CONTENT PILLARS Content pillars would be overarching themes that you want your business to be known for. Some examples can be City/Neighborhood Knowledge, Real Estate Market Know-How, and Home Design. Having themes will help guide you think of topics or ideas on what to build upon.
IDENTIFY QUESTIONS FOR EACH ONE Search engines are answering machines. Creating content that answers questions clients may have would be beneficial for the search engines to serve up, your potential clients, and therefore, your website.
TIP: Use AI to assist you to brainstorm ideas and categorize them on your website. Search engines can detect AI- generated content so make sure you’re reviewing AI results from experience and reproposing content in own voice!
This presentation contains suggestions and best practices for you to use at your discretion.
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