OFF PAGE Citation Best Practices
Citations are any mentions of your business’s name, address, phone numbers online. Check to see if this information is properly represented on websites, online directories, and profiles. Below are some locations where this should be checked and updated if needed.
DASH/BACKOFFICE (3PI) We use dash to feed business and listing information to the MoxiWebsites® tool, ERA.com, and other 3rd party marketing programs. Review the information here to make sure we are referring the correct data for your offices, agents, and company. GOOGLE BUSINESS PROFILE As the world’s largest directory, Google uses business data for many purposes, and you will want this information to be correct. This tool helps you manage your business across all Google products including search and maps. More information on the next page!
SOCIAL MEDIA PROFILES Your socials are a great way to help customers learn more about your business and point to your website after discovering you. Search engines also use links from social to know more about you and understand everything that you offer. YELP/REALTOR/ZILLOW ETC* Wherever your clients would find your name, business info, phone numbers, locations. * There are countless places online where you can be mentioned or listed. You can focus on the top websites relevant to real estate or use a service like Location3 and MOZ Local to help manage citations as well as reviews
This presentation contains suggestions and best practices for you to use at your discretion.
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