Broker SEO & GEO Guide - ERA

OFF PAGE Google Business Profile Best Practices

Make sure your profile with the world’s most used search engine is set up properly! If you haven’t already, sign up for a Business Profile You will need a Google Account This can be set up using your company’s email to make it easier for your employees to manage the profile. Add or claim your business When setting up a profile or adding a location to the business, you will be asked to name and verify that you own/manage it. The options to do this will vary depending on your business type, public info, region, or business hours. Options can be video recording, phone or text, email, live video call, or mail. It could take up to 5 business days to be verified. Is your business already verified by someone else? It could be that one of your agents may have claimed it. Check internally and if you cannot find the person who may have claimed it, request ownership of the profile Manage Once your business is verified, you can access and edit information. Manage your website and social media links, hours, service areas, reviews, add relevant photos and more! This will be displayed on maps and search. Add additional owners and managers to help manage your profile. More direction on setting up and managing a Google Business Profile here

TIP: Take it a step further and optimize your profile for Apple users too with https://businessconnect.apple.com/

This presentation contains suggestions and best practices for you to use at your discretion.

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