Broker SEO & GEO Guide - ERA

ADDITIONAL REMINDERS

• As an affiliated agent, you may want to utilize AI chat programs and/or tools as a time saving tool. With AI, you can utilize unique conversational styles to both discover information and create ‘first drafts’ of text content, such as email templates, social media posts, listing content, or other important information you use in your business. AI is a new and exciting technology. We do recommend some best practices to follow when using AI. Please review and consider the following recommendations. • Where possible, utilize an AI chat program and/or tool that has a means to protect your data and information. Different AI programs have different capabilities in protecting the information you share. It is up to you to research the different tools and their capabilities, and what information you will share, before utilizing any of them. • There are many AI chat programs available for use. All information presented about these AI chat programs in this course is subject to change as these are all third-party systems that we have no control over. Names, access points/links, and privacy options may change; it is up to you to determine which of these, or other AI chat programs and/or tools, will best suit your needs . It is recommended that you review how any AI chat program and/or tool uses your information and how you can protect your data, before using them. • Consider not sharing any company or proprietary information, personally identifiable information (PII), or nonpublic personal information (NPI) with any AI chat program and/or tools, to ensure your online safety. Some AI chat programs and/or tools incorporate information that you provide into their language models for them to learn and perform more effectively. • It is your responsibility to check any information for accuracy that AI provides . As AI technology is new, it does not always provide accurate information, and it is a good idea to ensure the information is true, not confidential, and not protected by copyright. It is also recommended that you edit any information AI provides, before use. • Exercise your own good judgment and responsibility when using AI to generate content. It is not recommended to rely solely on the AI system or its outputs, but rather review, verify, and edit the content as needed.

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