THE BASICS What is GEO?
GEO or Generative Engine Optimization A modern content strategy focused on making your content discoverable and cited by AI-powered search engines and assistants. Unlike traditional SEO, which aims to rank in search results for human clicks, GEO ensures your content is structured and authoritative enough to be referenced directly by AI systems in their responses. Why GEO matters now AI is rapidly changing how people search for and consume information. Instead of browsing through multiple links, users increasingly rely on AI-generated summaries and answers. This shift means that if your content isn’t optimized for AI, it may be invisible—even if it ranks well in traditional search engines.
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