THE BASICS E-E-A-T
E
E
E xperience E xpertise A uthoritativeness T rustworthiness
Experience Does your content
Expertise Is your author well- established, and do they have relevant EXPERTISE and skills on the topic?
demonstrate first-hand or life EXPERIENCE on the topic being discussed?
A
T
This is the framework used by Google in its Search Quality Guidelines to help create helpful, reliable, people-first content. Although not a direct ranking factor, keeping this in mind when building and creating your SEO/GEO strategy, will help to improve your ranking in search results and favorability for AI to reference.
Authoritativeness Is your site or author a trusted AUTHORITY on the topic? Are you or your site a go-to source for knowledge?
Trustworthiness Is your content and site TRUSTWORTHY ? Is it accurate, correctly attributed, and sourced?
This presentation contains suggestions and best practices for you to use at your discretion.
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