CUSTOMER SPOTLIGHT
Helena Agri-Enterprises By Terry Specht
At the heart of modern agriculture is a company that blends innovation, service, and integrity: Helena Agri-Enterprises. With roots dating back to 1957, Helena has grown into one of the nation’s leading agricultural and specialty formulators and distributors. We’re proud to shine this quarter’s customer spotlight on Helena, a company deeply committed to helping growers succeed season after season. A Trusted Partner in the Field Helena provides a full range of agricultural solutions—from crop protection and fertility to seed treatments and precision ag services—guided by their motto, “People…Products… Knowledge®.” With over 500 U.S. locations, their team combines on-the-ground expertise with tailored support, delivering both products and trusted insights to help growers make informed decisions. Driving Innovation Through Technology Helena continues to lead the way in precision agriculture through tools like Extractor™ and AGRIntelligence®. These platforms help growers monitor soil health, optimize input use, and boost productivity while supporting sustainability goals. By investing in digital tools and R&D, Helena empowers growers to do more with less, preserving resources while maximizing yield. Shared Values, Shared Success We value our longstanding partnership with Helena Agri- Enterprises. Their commitment to stewardship, safety, and sustainability aligns with our own vision for responsible growth in agriculture. Working together, we’ve been able to deliver integrated programs that reward early commitment, support stewardship reporting, and recognize Helena’s strength as a trusted retail channel. Through tailored rebate programs and ongoing collaboration with Helena’s Business Unit VP’s, Division managers and Sales Managers, we continue to support shared success, from strategic purchasing to portfolio growth Looking Ahead At Valent, we believe that the most meaningful growth comes through strategic partnerships, and few exemplify this better than Helena Agri-Enterprises. As one of the nation’s leading distributors of crop protection, fertilizer, seed, and precision ag services, Helena has earned a reputation for excellence, innovation, and trust.
Forging Stronger Connections Through Project Synergy In early 2025, we launched Project Synergy, a targeted initiative designed to improve communication, strengthen relationships, and deliver impactful product training with Helena. This initiative emerged from a shared desire to evolve our relationship to one centered on strategic engagement and mutual success. Key Goals of Project Synergy: Establish consistent, structured communication at all levels, Build multi-tiered relationships between Helena and Valent teams, Provide targeted, high-value training on Valent products, Drive measurable growth in brand adoption and sales, Create a shared definition of “win-win” success. We recognize that great communication fuels great execution. With Project Synergy, we’ve rolled out a Key Contact Alignment Plan, defining clear points of contact from branch managers to VPs across both organizations. We’ve committed to: Face-to-face meetings on a consistent basis, Biweekly internal check-ins, Monthly account team calls, Regular business planning and forecasting discussions. These steps are helping us to align more closely with Helena’s sales managers, ensure transparent planning, and keep everyone focused on shared objectives. Thank You, Helena Helena Agri-Enterprises continues to be a valued and visionary partner. Through Project Synergy, we’re not just enhancing how we work together, we’re shaping the future of agricultural collaboration. Thank you, Helena, for being an outstanding partner in the field. Here’s to continued innovation, connection, and success together.
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