2024 Kearney Women in Business

WOMEN IN BUSINESS

N2 | Saturday, October 26, 2024 

Special broadsheet

Olde Town Alchemy has eclectic collection

cHair From N1

On the salon’s website, Be- yondThecHair.com, the owners stated, “How did we choose Be- yond the cHair? To many people, it is so much more than just a haircut or a color, or any service for that matter. And it is so much more to us as well. The friendships and connections we have made with all of you is truly so astonishing. We have remained friends with clients of ours since we started doing hair. We have clients who come to us from all aspects of life, with com- pletely different backgrounds, and we enjoy getting to know each and every one of you.” Additional styl- ists also work at Beyond the cHair. Burchell noted that they come with strong backgrounds. “We pride ourselves in helping and training those people with the other team members here at Beyond the cHair,” she said. After winning first place in five categories in the Best of Kearney contest including Best Hair Sa- lon, Burchell said they are always seeking additional stylists to join their team. For more information call 308- 251-5925 or visit BeyondThecHair. com.

ity to step out of nursing and go back to my role as a healer, I had a knowledge of medications and illnesses to help in designing dif- ferent wellness, or holistic pack- ages, for people.” Covey uses the term “inten- tional bracelets” when she talks about some of the jewelry. “I tell people that a lot of times there isn’t a word when you’re talking about a person’s energy,” she said. “When you place a word around it, it puts it in a box. And it’s a frequency. It’s much bigger than a physical thing.” As a business owner, Covey feels welcomed in Kearney. “I have really enjoyed building a business here,” she said. “I feel very supported by the commu- nity and the communities around us, something that has allowed us to expand six times in six years. That’s phenomenal and it feels really good.” Olde Town Alchemy Olde Town Alchemy at 2017 Cen- tral Ave., Downtown Kearney: The Bricks, OldeTownAlchemy.net

RICK BROWN for the Kearney Hub‌

KEARNEY — Customers en- tering Olde Town Alchemy will experience a world of sounds, smells and sights that Erica Covey describes as an eclectic collection of items. She uses feedback from clients when deciding on the items for sale in the shop. Covey also looks for unique things to sell. “We try to carry something for everyone,” said Covey, owner of the store at 2017 Central Ave. “We have teas, jewelry, crystals, gifts, books, clothing and incense. I look for items that come from or- ganizations and other businesses that support a larger global orga- nization.” Covey thinks about bigger ideas than merely selling acces- sories. “Olde Town Alchemy is very much about the experience, not even so much about the prod- ucts,” she said. “We are very aware of the flow of energy that we create when we put our prod- ucts out on the floor. We are very much about the experience when the customer is here. We want

RICK BROWN , FOR THE KEARNEY HUB‌ “I have really enjoyed building a business here,” said owner Erica Covey. Community support has allowed the business to expand six times.

this place to feel like home.” Covey started her store in her basement. Now located in a store- front in Downtown Kearney: The Bricks, she wants customers to feel a certain amount of comfort while visiting Old Town Alchemy. “We really try to get to know our customers when they come in,” she said. “Most of them are repeat customers. We help them with lots of personal things they might be going through. We get

to know them on a deeper level.” Originally from Kearney, Covey left the state but returned and worked in health care as a nurse. She described herself as a healer, something that was not as ac- cepted in traditional circles. She said, “When I moved back to Kearney, that kind of thing wasn’t as open or accepted, so I became a nurse. I felt that I brought that healer component into nursing. When I had the abil-

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Mead Lumber Kearney Kitchen & Bath Design Team

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At Mead Lumber Kearney, we’re proud to carry an extensive selection of options that allow you to make the perfect choice for your home, including a large variety of cabinet door styles, wood types, stain finishes, hardware options and more. The professional women in our sales and design teams are always on-hand to help you with 20/20 computerized design, product selection, on-site measurements and insightful recommendations that assist you in getting your project completed. Stop in today to meet with one of our associates and find the perfect cabinets and countertops for your kitchen, bathroom, laundry area, or anywhere else you’ve decided to add style and functionality.

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