Agent SEO & GEO Guide - ERA

Site Structure ON PAGE

Your site’s structure is a ranking factor for SEO. Good page organization helps search engine crawlers and people navigate and find information effectively. When creating new pages (or reorganizing current pages), think about how someone would get to the page from your homepage and how that page relates to the previous page you’re linking from. You want to avoid pages that aren’t linked anywhere on your website or inaccessible from the navigation of your site, known as ‘orphan pages’. Linking back to your own pages distributes value across your website and allow crawlers and users to stay on your site!

Website Architecture Example

Home

Category

Category

Category

Subcategory

Subcategory

Subcategory

Subcategory

Subcategory

Subcategory

Subcategory

Sub-subcategory

Sub-subcategory

This presentation contains suggestions and best practices for you to use at your discretion.

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