ON PAGE Content Best Practices - Freshness
Keeping content fresh keeps crawlers coming back to your site and signaling that there is relevant and up- to-date information for people to see. There are variety of ways you can add content to your website. Try starting a blog, write evolving information pages, share videos, graphs, etc.!
AREAS/ NEIGHBORHOODS Show that you know the areas that you serve! Share details about the neighborhood; attractions, new local businesses, or maybe some history. Source your information and link out to trusted sites to foster connections within your community and add credibility. This information can help search engines associate you as an expert on the area.
MARKET STATS This is something you can provide on a monthly or quarterly basis if you can! Reports or stats can help signal to search engines that you are on top of the market and have good, timely information for people, which adds to your expertise. There’s a good chance people would link to this page which could then add to your authority in your market and industry. Share a video on the topic and link to your relevant page to get more eyeballs on your website and business!
TIP: Share a quick video of you speaking on the topics above and link to your relevant page on social to get more eyeballs on your website and business!
This presentation contains suggestions and best practices for you to use at your discretion.
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