ON PAGE Image Best Practices
Images play a role in SEO too! Ensure that they are relevant, descriptive, and load quickly. Below are some best practices to optimize images on your websites:
FORMAT Choosing the right format can also help with sizes and how they load on your website. In general, WebP offers the best quality-to-size ratio for most images, JPEG/JPG for photos, PNG for graphics with transparency, and SVG for logos and icons. ALT TEXT/TITLES Alt text, short for alternative text, is something that is embedded into the image’s HTML code that describes the image for screen readers and displayed the images fails to load. This is primarily used for accessibility purposes which falls under SEO best practices as well. We want to make sure that our websites are usable by all people.
SIZE Image files that are less than 200 KB is generally recommended. Try to get the lowest size you can get your image file to be without a noticeable drop in quality. Smaller sizes will load faster, leading to a faster site, which is a ranking factor in SEO. FILE NAMES Search engines can read file names as well! Using descriptive names when uploading image content will help search engines understand what the image is and how it relates to your page. Add keywords here like location and job titles Ex: John Doe Realtor Headshot Dallas TX.jpg
TIP: Avoid text on images- You want both images and text to be accessible and readable by people and crawlers
This presentation contains suggestions and best practices for you to use at your discretion.
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