OFF PAGE PR/Mentions Best Practices
In addition to reviews, endorsements and mentions from other companies and businesses also let's search engines know that you are trustworthy and have valuable information that others find useful. These endorsements can come in many different forms such as; blog posts, articles, podcasts, and industry award lists. When your business is mentioned and linked back to your website, not only are people discovering or hearing more about you, but search engines and generative AI platforms are also finding more positive signals about the business and will be more likely to reference you and your business in searches. Studies have also shown that PR mentions are a major influence for if your website gets cited in the AI platforms. TIP: When posting about listings or any new content, link back to the relevant page on your website. As people click through, you benefit from the external referral traffic from other sites and sources. TIP: Leverage the ERA Brand’s PR/Comms team to get you out there for media opportunities!
This presentation contains suggestions and best practices for you to use at your discretion. This presentation contains suggestions and best practices for you to use at your discretion.
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