OFF PAGE Social Media Best Practices
Social media profiles are an extension of your business and can one of the first ways potential clients are introduced to you. Making sure the information on your accounts and website are informative, accurate, and sharable on social media all sends positive signals to search engines, which then can influence your ranking. Social posts on public accounts can also be indexed and shown on search results. Be mindful on the content you create and share as this opens a new area of discovery for your channels. Follow the same E-E-A-T recommendations for your videos, text, and imagery for your posts as well! Link back to your website on your social bios and posts to keep the referral traffic going back to your site. Examples of pages you can link to are: New blog posts Market reports Property detail pages Like open houses, newly listed homes, just sold homes etc. When these are shared or mentioned by other people, the links back to your website all help to add brand trust and authority.
This presentation contains suggestions and best practices for you to use at your discretion.
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