Ramblin Jackson - August 2021

5 Ways to Enhance Your Marketing by Taking Advantage of Summertime

For most of us, summers fly by extremely fast. For landscapers, summers can be so busy they might forget to take specific steps that will help their businesses thrive in the following seasons! Below are five tips for how you can enhance your marketing THIS summer and help you finish out the summer season strong. 1. Take photos of your finished projects —while they’re green! Customers want to see photos of beautiful finished projects! They want to imagine what your work could look like in their own backyard during the best time of year. Remember to capture high- quality photos of your work before the season ends. If the timing is right, consider hiring a professional photographer! 2. Capture video testimonials from your employees. You always have your smartphone on you, right? Use it at the job site to capture video testimonials from your employees! These videos can be used on social media, your website, and on job boards. 3. Beef up your career page and job boards. You can easily make a couple of small adjustments to your job postings during this time of year. Make sure to include the “What’s in it for me” in your job descriptions. Why should someone choose to

come work for you? What’s in it for them? What makes you special as an employer when compared to your competitors?

4. Share customer feedback with your team. Summertime is intense for landscape contractors! It’s hot and your employees are working hard out there. Boost employee morale by sharing positive feedback from clients! Did a customer share how happy they are with their project so far? Did they appreciate how friendly the crew was? Let your people know. 5. Subscribe to ‘The Landscaper’s Guide to Modern Sales and Marketing’ podcast. Tune in every Friday for new episodes of “The Landscaper’s Guide to Modern Sales and Marketing” podcast! Our podcast is all about helping landscapers attract more of their Hell Yes Customers, grow

their businesses, and live better lifestyles in the process. Catch up on new episodes every week on YouTube, Apple Podcasts, Spotify, or on the Ramblin Jackson website!

– Jeni Mitchell

Some affordable decor, like wall art or small potted succulents, can spruce up your office without making a mess. If you’re looking to organize your space, consider buying desktop shelves to free up clutter. Then, you won’t have to leave your desk to stay in the zone! Look out for Apple and PC sales! Replacing your current technology can be expensive, but back- to-school sales are the perfect way to spare your wallet. Have an amazing computer already? You can still benefit majorly from staying tuned! During last year’s back-to-school sale, Apple offered 20% off their AppleCare+ service, which gives you two incidents of accidental damage protection every 12 months. Dropped your laptop or spilled coffee on it? They’ll fix it, no questions asked. Invest in the new office chair you’ve been wanting. Don’t sacrifice your posture just because you’re working from home. Whether remote working has turned into a permanent or a part-time solution for your job, you deserve an office chair that can help keep your back straight, preventing pain and slouching. Many big-box stores will be offering sales on office chairs, so take the opportunity to sit in a healthier way today — before the expensive holiday season rolls around! Just because you’re an adult doesn’t mean you can’t have the joy of back-to-school shopping too. We hope you treat yourself to something that’ll make your remote routine even better.

IS YOUR HOME OFFICE MISSING SOMETHING?

Top 3 Tips to Take Advantage of Back-to-School Deals

Everyone loves back-to-school season because of the shopping spree! Students can get tools they’ll actually use for the entire year while they’re on sale while saving a few extra dollars in the process. But you can get that very same feeling as an entrepreneur, too. Here’s how you can make the most of back-to-school deals this year for your home office. Upgrade your home office’s amenities. Are you a seltzer water fan? Every year, Amazon almost always has an “Off to College” sale, featuring various products that make dorm life a little bit easier and more convenient. If you want to do the same for your home office, look into a tabletop fridge — or an electric tea kettle, if tea is more your style.

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