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Prioritize Your Best (and WORST) Clients Using STACK
Do you ever have clients that are LOSING money? Are those clients super needy … maybe even rude to your staff?
Sorting your clients into these categories can help you realize how you need to prioritize different clients. This exercise will help you get really clear on which kinds of clients you should be focusing on and getting more of and which ones you need to focus on getting rid of. Hat tip to Wayne Herring for sharing this awesome process with me, which he learned from Anne Mayfield from Mayfield Consulting.
Not only can you lose money on those accounts, but they can also stress out your best employees and make them leave too.
At Ramblin Jackson, we use a proven process called STACK that can help prioritize your best — and worst — clients, so you can keep your team motivated working on the RIGHT accounts and generating profits.
WARNING: You might need to fire some clients after doing the STACK exercise!
STACK is an acronym:
ST ars: Your top 5% of customers. High-paying, great clients that you enjoy working with!
STACKing your clients helps you move toward working with more of your Hell Yes Customers. Working with more of your Hell Yes Customers will help you increase your profit and live a better lifestyle.
A dvancers: They’re growing and could become a star.
C ruisers: They’re paying you and you’re providing them with value, but they’re not super engaged. K illers: The profit and morale killers! Refund requesters ... Whiners ... LATE people ... Let’s fire them.
That’s what we’re all here for, right?
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