DOKK EN Home Advisors
Powered by Fractional Marketing Whenever this tagline appears we will need to make sure there is explanation of what this means and how it relates to the audience. Real estate powered by fractional marketing means we tailor our marketing strategies specifically to your unique needs, ensuring that every aspect of your property search or sale is expertly targeted for maximum results. Consider that this tagline seems more seller focused rather than buyer. REAL ESTATE
"Helping You Find the Perfect Start with New Homes in Rochester!" < "First-Time Buyers, Endless Possibilities – Your New Home Awaits in Rochester!" < "New Homes, New Beginnings – Making First-Time Buying Simple in Rochester!" < "Guiding You Home – First-Time Buyers and New Construction Experts in Rochester!" <
We are looking to create a brand that houses certain emotions.
Relaxed
Formal
Warm
Cold
Plain
Seductive
Accessible
Serious
Smart
Casual
Complex
Minimal
At Dokken Home Advisors, we believe that first-time home buyers deserve more than a fixer-upper—they deserve a high- quality home, that fits their budget. With our strong connections to trusted building firms and expertise in financial solutions, we make it possible to find an affordable, well-built home or to explore new construction. We care deeply about guiding you through every step of the process, offering expert advice, personalized financial guidance, and professional, approachable service to ensure your first home is a seamless blend of quality , and luxury . Tone
Values Our values guide every decision we make, ensuring we provide trustworthy, high-quality service with integrity, care, and a commitment to making your home-buying experience exceptional.
Experience
Diligence
Integrity
Care
The logo must be versatile, adapting seamlessly to various formats—portrait, landscape, over photos, and on dark backgrounds—while maintaining its impact at both small and large sizes. It conveys power and confidence, while exuding a sense of class and sophistication.
DOKK EN Home Advisors
DOKK EN Home Advisors
DOKK EN Home Advisors
DOKK EN Home Advisors
Color
HEX:#00000O
HEX:#3F3F3F
HEX:#FFC300
The color palette centers on black and gold, evoking confidence and sophistication. The gold spectrum is expanded to include a brighter yellow-gold and warmer cinnamon tones. The earthy browns reflect the rich, warm wood interiors of homes, while the vibrant yellow brings a touch of energy, determination, and playfulness.
HEX:#C87A32
HEX:#D3B973
HEX:#F5F5F3
Aa
Typography
SIX CAPS ABCDEFGHIJKLMNOPQURSTUVWXYZ
1234567890 !@#$%^&*()_+<>?/\
Headings and Titles - Only use on singular minimal words. Never use for paragraphs or long sentences. CAPS only.
JUANA AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqUuRrSsTtUuVvWwXxYyZz Aa 1234567890 !@#$%^&*()_+<>?/\ Headings and Titles - Very useful for sentences and phrases that need a personal voice. Typography
Typography
DM SANS AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqUuRrSsTtUuVvWwXxYyZz Aa 1234567890 !@#$%^&*()_+<>?/\ Use for Body Copy, large paragraphs.
Typography
Aa
BARLOW CONDENSED
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqUuR rSsTtUuVvWwXxYyZz
1234567890 !@#$%^&*()_+<>?/\
An alternative font for Six caps as its less tall. Use for small tiny bits of factual information or numbers.
FACTS
Hey, this is the ‘Personal’ VO I CE
But let’s get down to the details and descriptions But let’s get down to the details and descriptions But let’s get down to the details and descriptions But let’s get down to the details and descriptions
Homes We will discuss the home imagery to feature on the website. How much should these images employ high architectural design vs homes that look mass produced? How do these aesthetics reflect the average first time buyer budget? Modernity Efficiency Sophistication Quality
Textures
Marble Tiles
Wood
Marble Slab
Black Flooring
Sand Stone
Imagery
The website imagery should evoke the essence of a dream home, showcasing stunning interiors, abundant natural light, and premium materials. We can also incorporate select construction shots, focusing less on the typical muddy site and more on the elegant structure of beams and craftsmanship. The images should capture small, intricate details that highlight quality and beauty throughout.
Merch
While your brand typically reflects a polished, professional image, there are times to embrace a more relaxed vibe—whether it’s a simple t-shirt or a hat. It's about knowing when to strike the right balance between formal and casual, creating moments of approachability without losing your refined edge.
There will be multiple opportunities to extend the Dokken brand through listing presentations, buyer presentations, sell sheets, and guides, both in print and digital formats. These are key moments to provide your clients with the education they need on buying and selling, while also demonstrating that your service is meticulously prepared and visually polished, reflecting the professionalism and attention to detail behind every step. Presentations
THANKS with
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