Engineered Floors HIGH-DEF COLOR TECHNOLOGY
O ver the last year, our Product Development Team has been working on disruptive innovations in fiber Technology to once again keep Engineered Floors ahead of the curve when it comes to soft flooring. We are proud to announce the launch of our newest soft product, Gold Standard III featuring PureColor® High-Def Technology. This ground-breaking product is designed with a unique combination of enhanced fiber texture, tighter twist, and color enhancement that creates the most durable, soft product in the market. Let’s dive into why Gold Standard III is different: PureColor® High-Def Color Technology combines four different facets of product design – Depth, Dimension, Durability, and Design. Let’s expand on these 4 attributes:
Depth We embraced the challenge and enhanced our complexity of color for a more vibrant visual. PureColor® High-Def incorporates up to 24 individual fiber colors in every carpet, adding layers of complexity for a more vibrant visual and natural feel. Dimension A high-resolution finish for softness you can see. The high-resolution finish of PureColor® High-Def allows you to see and feel every strand of fiber for never before seen color clar - ity within soft products. Think of this product like a new OLED TV versus a Tube TV. Durability Gold Standard III is engineered to endure. The tailored fabrication of PureColor® High-Def combined with its proprietary yarn process allows for industry-leading durability metrics never before seen in PET. We have the softest, most durable product on the market. Period. Mic-Drop!
Design Color affinity supports self-selection by the con- sumer. The multicolor makeup of PureColor® High-Def allows every carpet to blend perfectly with surrounding surfaces and colors with ease, empowering and inspiring consumers to feel confident in their selections.
14 Premier Flooring Retailer D3 | 2024
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