Engineered Floors BEYOND THE PLANK The Digital Revolution in Flooring
F or years, luxury vinyl tile has offered a practi - cal alternative to hardwood flooring. But what if that prac - ticality could be combined with the unmatched beauty and texture of real wood? Engineered Floors® has taken a revolutionary step forward with PureGrain™ – the first DLVT to utilize digital print technology for unparalleled realism, using cutting-edge technology and timeless American craftsmanship. PureGrain starts with an
industry-disrupting process. Engineered Floors starts by meticulously scanning real wood species, from the warm tones of oak to the rich character of pine. These scans capture the unique grain patterns and subtle variations that define real hardwood, allowing for the creation of high-reso - lution designs directly onto a strong, rigid core. Scans collected into EF’s digital library allows for limitless design possibilities and ensures minimal plank repeat. The result is flooring that looks and feels astonishingly real, like the natural wood it replicates. PureGrain isn’t just about aesthetics; it’s about performance. This American-made DLVT boasts su- perior scratch and water resistance, making it perfect for busy homes. So why settle for anything less? Choose PureGrain and experience the beauty and durability of real wood, brought to life through American ingenuity.
16 Premier Flooring Retailer D3 | 2024
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