Let’s explore some “hidden profit centers”, floor covering retailers can significantly enhance their bottom line while providing a more comprehensive service to their customers. Each of these areas leverages the existing customer base and complements the core flooring products. 12 WAYS to INCREASE YOUR BOTTOM LINE 1. Cleaning, Maintenance Products & Services Offering cleaning and maintenance services or products is a natural extension of selling floor coverings. Customers often need specialized cleaning solutions, which can be sold as add- ons. Offering periodic cleaning services (especially for carpets and hardwoods) can also create recurring income. 2. Tools for DIY Many homeowners enjoy doing projects themselves, especially smaller ones like installing new flooring in a single room. Stocking tools necessary for DIY installation (floor cutters, spacers, trowels, etc.) encourages sales to customers who want to handle installations themselves but need professional-grade tools. 3. Adhesives Adhesives are essential for many types of flooring installations (like tile, vinyl, and carpet). These can be sold alongside the flooring, increasing the total ticket price and providing additional profit through consumable items. You can also sell high-quality adhesives as a premium product. 4. Trims & Transitions Trims and transitions are small items that often get overlooked but are necessary for a professional-looking installation. Stocking a wide variety of these can provide extra revenue and ensure customers don’t look elsewhere for finishing touches. Margins on trims and transitions can be high, given their necessity for most jobs. 5. Decorative Grates & Finish Materials Decorative grates for floor vents or return air covers can be a design-focused upsell. Customers who spend on premium flooring are often willing to invest in high-quality finishing materials to complement their purchase.
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Margo Locust Publisher & Flooring Retailer “ Stocking tools necessary for DIY installation encourages sales to customers who want to handle installations themselves but need professional- grade tools.
38 Premier Flooring Retailer D3 | 2024
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