Premier Flooring Retailer | D3 | 2024

You’ll find expression of Earthen Elegance in the new Genesis Authentics collection, which means just that: bringing authenticity front and center by honoring the harmonious blend of nature and function in a 9”x72” plank enhanced by matte Embossing In Register (EIR) in two Oak designs with 14 colors that embrace Mother nature. The Genesis Silhouette collection harkens to the Attentive Zen trend towards finding balance, harmony, and calm while embracing beauty in the practical and elevating the home through simplicity with 7” x 60” planks in 12 natural colors and Oak, Maple, and Walnut species. Silhouette’s pressed edge, which is gaining popularity in the market because it provides the more realistic look of a true milled wood plank, defines and refines the collection.

Genesis Silhouette Collection Beachside

“ Grey had its time in the spotlight, but today’s trends reflect a shift towards bringing the outdoors in with rich golden hues, terracottas, and natural blonde tones.”

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