DESIGN TRENDS… Do They Really Matter? Do Customers Really Care?
3. Product Promotion When salespeople understand trends, they can effectively highlight new products or collec - tions that align with these trends, potentially attracting a customer base looking for the latest styles. 4. Competitive Edge Retailers that stay on top of design trends can differentiate themselves from competitors, offering cutting-edge products that may not be available elsewhere. Overall, while not every customer may come in looking specifically for trendy items, many do appreciate guidance that incorporates current design trends, and this can significantly influ - ence their purchasing decisions.
The answer is Yes! Being knowledgeable about design trends is important for the flooring re - tailer salesperson to understand... Here’s why: 1. Customer Expectations Many customers are influenced by trends they see on social media, in magazines, and on home improvement shows. They often seek products that align with these trends to ensure their home feels contemporary and stylish. 2. Sales Conversations Knowledge of current design trends allows salespeople to have more engaging and in- formed conversations with customers. They can suggest products that match the aesthetic the customer is aiming for, which can enhance customer satisfaction and increase the likeli- hood of sales.
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