CREATE THE URGE TO ACT FOMO TACTICS THAT WORK
Over the past few decades, the fear of missing out (FOMO) has become a top sales tactic. When done properly, most people don’t know they’re allowing FOMO to drive their decisions. They think they’re capitalizing on a great promotion while it’s here, but subconsciously, they don’t want to think they missed out on something great or beneficial. Let’s explore three sneaky FOMO strategies that can lead to incredible sales and results. Scarcity You see this often if you try to buy anything in demand from Amazon, Walmart, or other major retailers. They add a running count to the
they won’t get these sales again, even if they aren’t stellar. Mimic this method to get people to act with urgency. Close the Deal When working with a client on the fence, FOMO can be a powerful tactic to help them see clearly why they should make the purchase. Paint a picture of how your product or service could help them. Then, illustrate
what could happen if they don’t get the product or service. Could passing on your product now cause future regret? The Wrong Way to Use FOMO FOMO campaigns should be ethical and honest. When done correctly, you remain transparent about sales deadlines, don’t create false scarcity, and provide your customers with value while still hitting your sales goals. However, some business owners use FOMO to pressure buyers into taking action immediately, which is short-sighted. You want your customers to be happy with their purchase instead of wondering why they made it years later. Remember, sales tactics are all about providing continued success, not one-time purchases. When appropriately used, FOMO can help your business reach new levels of success.
amount of stock left whenever their inventory becomes depleted. You go online to check pricing for something you want, see only three left in stock, and jump on the purchase to ensure you don’t miss out. This works with specific products, availability in workshops, or even a limited number of items you sell at a particular price point. Time-Sensitive
Black Friday continues to be a big sales day for big and small retailers, but how do they maintain that consistency? Simply put, people understand that Black Friday is a one-day-only event. They think
Retro Remedies for a Radiant Home Clean Classics
Today’s home makeover marketplace is full of high-tech goods and gadgets designed to keep your spaces clean. However, looking to the distant past reveals plenty of practical (and, in many cases, less expensive) options to bring your pad back to perfection. Here are three vintage cleaning tips that still work well today. Markers are no match for rubbing alcohol. Most parents encourage their children to explore their artistic side. Still, the possibility of your little ones becoming future Picassos can become problematic if they use markers to turn your refrigerator, countertops, walls, or other nonporous surfaces into makeshift art galleries. Instead of shrieking in horror upon discovering their creations, reach for rubbing alcohol and apply it to a cloth. Rubbing the fabric on the scribbles will dissolve the pigments, making it
easier to restore your child’s ad-hoc canvas to its original, clean condition. Of course, you may want to snap a few photos of your child’s art before wiping it away (and consider purchasing more appropriate things for them to draw on!) Mint will suppress summer stink. Although the air tends to cool off this time of year, summer will be here again before we know it. If heat and humidity make your garbage cans stink to high heaven, you can find the answer to overcoming the odor in your garden. Grow or purchase fresh mint and place a sprig in each can daily. You’ll be amazed by how quickly the stench goes away. Tidy pet hair without time travel. Pets bring joy and companionship to our lives, but their hair can do a real number on our
rugs and upholstery. Interestingly, the secret to purging pet hair emerged nearly 80 years ago. In the May 1946 issue of Better Homes & Gardens, a reader recommended rubbing a wet rubber sponge on the affected areas, a process that rolls up the hair into easy-to- remove balls. A writer from the magazine decided to test this method last year, and the decades-old directions still did the trick.
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