What else?
LOCAL SEO
Google My Business: Ensure your Google My Business profile is accurate and optimized. Add links to your Google My Business listing on your website and encourage reviews to improve local SEO. Make sure there is a link in social bar or footer Location-Specific Keywords: Squarespace allows for basic SEO settings per page. Use the built-in SEO settings to optimize page titles, meta descriptions, and image alt text with local keywords (e.g., “Homes for sale in Rochester, NY”). Schema Markup: While Squarespace doesn’t natively support custom schema markup, you can manually add local business schema through Code Injection to improve search engine visibility.
WEBSITE VISITOR RE-TARGETING
Facebook Pixel: Squarespace supports Facebook Pixel integration. You can add your Pixel code directly to your website to track visitor behavior and create retargeting ads on Facebook and Instagram. Google Ads Retargeting: Squarespace allows for Google Ads integration. You can place the Google Ads tracking code on your site to retarget visitors through Google’s Display Network.
PHASE 2
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