MARKETING STRATEGY 2024 (peter-dokken-remax-results)

Content Pillars

Your content pillars is the start of a structure to drive all content, from blog posts, to social posts, your video and more.

FIRST-TIME BUYER EDUCATION HUB

NEW CONSTRUCTION EDUCATION HUB

Topics could include:

Topics could include:

Step-by-step guide to buying a first home in Rochester. Understanding mortgages and down payments. First-time home buyer programs in NY (e.g., FHA, HomeFirst Down Payment Assistance). The benefits of new construction vs. resale homes. The Importance of Pre-Approval Before House Hunting Common First-Time Buyer Mistakes and How to Avoid Them How Much House Can You Afford? Tips for Budgeting Navigating the Closing Process: Costs and What to Expect Understanding Property Taxes in Rochester

The Benefits of Buying a New Construction Home in Rochester Step-by-Step Guide to Buying a New Construction Home Spotlight on Rochester’s Hottest New Developments How to Customize Your New Construction Home New Construction vs. Existing Homes: What’s Right for You? Virtual Tours and Floor Plans: Navigating New Construction from Afar

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