FIRST TIME HOME BUYERS
Automations
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Welcome & Home Buying Overview (Day 1) Subject: "Welcome! Your First Steps to Owning a Home" Content: Welcome the buyer and introduce yourself as their guide through the process.
Provide a high-level overview of the home-buying journey. Include a link to a beginner’s guide for first-time buyers. CTA: "Start your journey: Download the First-Time Buyer’s Guide"
We recommend building nurture email sequences for key segments; first-time home buyers, new construction buyers, and sellers to provide timely, valuable education and to build trust. A 3-email sequence is a great starting point—it keeps clients engaged without overwhelming them, offering essential guidance tailored to their specific needs while keeping your services top of mind.
02
Understanding Financing & Mortgages (Day 4) Subject: "How Much Home Can You Afford? Let’s Break It Down" Content: Educate buyers on mortgage basics, including different types of loans, down payment options, and interest rates. Include a link to a mortgage calculator so they can estimate their budget. CTA: "Find out your budget with our mortgage calculator" Next Steps & Avoiding Common Pitfalls (Day 10) Subject: "Ready for the Next Steps? Avoid These First-Time Buyer Mistakes" Content: Provide actionable tips on how to avoid common mistakes like not getting pre-approved or rushing into decisions. Share advice on how to get prepared for house hunting and making an offer. CTA: "Let’s connect! Schedule a call to discuss your next steps"
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