Segmentation
Zapier will be the key app to auto populate these segments based on what links leads click on.
FIRST TIME HOME BUYERS
MOVE-UP BUYERS Characteristics: Homeowners looking to upgrade to a larger or more expensive property, likely in the middle stages of life or with growing families. Marketing Strategy: Showcase larger homes, emphasize trade-up options, and highlight neighborhoods with good schools or amenities for families.
SELLERS Characteristics: Homeowners looking to sell their property, either to downsize, upgrade, or relocate. Marketing Strategy: Provide home valuation tools, market analysis, and tips for preparing a home for sale. Communication Style: Professional and results- driven, focusing on market trends, how to maximize sale price, and the selling process.
Characteristics: 30-45, need education on the home- buying process, might be looking for affordability, and often exploring government programs (e.g., FHA loans). Marketing Strategy: Provide educational content (guides, webinars), tips on financing, and listings of affordable homes. Communication Style: Supportive and educational, offering step-by-step guidance. INVESTORS Characteristics: Focused on ROI, rental properties, or fixer-uppers. Often looking for properties that provide income or have the potential for appreciation. Marketing Strategy: Provide data on rental yields, market trends, and ROI projections. Offer information on multi- family homes or commercial properties. Communication Style: Analytical, focusing on financial benefits, market conditions, and investment opportunities.
Communication Style: Focus on the benefits of upgrading, the current equity they have, and opportunities in the market.
LUXURY HOME BUYERS Characteristics: Higher income, looking for premium features, exclusive neighborhoods, and often interested in new or custom homes. Marketing Strategy: Feature high-end listings, emphasize luxury amenities, and offer personalized services such as private tours or virtual walk-throughs. Communication Style: High-touch and personalized, emphasizing exclusivity and tailored services.
NEW CONSTRUCTION BUYERS
Characteristics: Interested in brand-new homes, often seeking customizable options, energy- efficient features, and modern designs. Marketing Strategy: Highlight new developments, builder connections, and advantages of new construction such as lower maintenance and customization. Communication Style: Enthusiastic, focusing on the benefits of modern living, customization options, and long-term value.
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