Video
A successful short social video consists of three key parts: hook, value, and payoff . 01 The hook grabs attention immediately, often within the first few seconds, with a compelling question or statement that relates to your audience’s problems.
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The value comes next, where you provide helpful information, tips, or insights that showcase your expertise. Finally, the payoff ties it all together, offering a solution or next step that encourages engagement or action.
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