MARKETING STRATEGY 2024 (peter-dokken-remax-results)

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SHARE STORY + VALUES

HEADLINE OPTIMIZATION

Make sure the headline is more than just a job title. It should reflect the value you bring to your clients, such as: "Helping First-Time Buyers and Sellers Navigate Rochester’s Real Estate Market." "Expert in New Construction and Affordable Homes."

Craft a compelling About section. It should tell your story, focusing on how you help clients and your expertise in areas like first-time home buying and new construction. Include keywords for SEO like “Rochester real estate,” “new construction,” and “first-time buyers.” Make it personal and client-focused: mention your passion for helping people find their dream homes. Use the Featured Section to showcase key content: A link to your website or blog. Videos or case studies of successful home sales. Articles or resources you’ve written about buying/selling homes or the Rochester market. SPRUCE THE FEATURES

PROFILE + BRANDED BANNER

Ensure the profile photo is up to date and professional. We can create a custom banner image that represents your brand—perhaps featuring real estate or iconic Rochester landmarks.

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