MARKETING STRATEGY 2024 (peter-dokken-remax-results)

Target Markets

FIRST TIME HOME BUYERS This demographic typically consists of millennials (ages 25- 40), many of whom are looking to settle down and buy their first home. They tend to seek affordability, education on the home-buying process, and personalized support.

NEW CONSTRUCTION BUYERS

New Construction Buyers: Buyers of new construction homes often look for modern features, energy efficiency, and customizable options. They may be upgrading from a previous home or are first-time home buyers seeking energy-efficient features and modern design for tech-savvy buyers who favor low-maintenance living. + STANDARD SELLERS + BUYERS

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