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3 Scary Marketing Mistakes KONKI CAMP STORIES This probably comes as no surprise, but I love Halloween. After all, it’s the one
time of year everyone gets to make art with fruit! Even before we had our daughter, my husband and I carved jack- o’-lanterns every year. It’s just too good a tradition to pass up! While I’ve always preferred the more creative side of the holiday, we share spooky stories and brave haunted houses this time of year. So, gather ‘round the Konki campfire, and let me share a few missteps and slip-ups that should chill any business owner to their bones. Ghost Sites The World Wide Web is filled with mismanaged, under-marketed websites. They drift through cyberspace like derelict ships, occasionally bumping up against the odd click or two, but lack the direction to find any real
traffic. To keep your site from becoming part of this graveyard, you need to market it. Unique URLs and keywords aren’t enough anymore. Everything, digital ads and business cards included, needs to drive people
doesn’t refer customers to the website; the site doesn’t prompt visitors to sign up for printed products; store signs mention deals that never got posted on social media, etc. The result ends up like Frankenstein’s monster: Your strategy may seem comprehensive from a distance, but up close, it’s just a series of mismatched parts struggling to move together. The Walking Deadline Sometimes campaigns take forever to launch, and when they do, they shamble forward, aimlessly. Procrastination on a website launch, irregular social media updates, and sporadic contact with your mailing list are all symptoms of this marketing zombification. If you can’t hold
these campaigns to fixed deadlines, then the result will be, well, mindless.
If these sorts of marketing mistakes keep you up at night, it’s probably time to talk strategy. The holidays may be coming up, but always feel free to give us a call. We’d be happy to help you carve out your next great campaign.
to your site.
Frankenstein’s Campaign Many small businesses make the mistake of investing in multiple, disconnected marketing strategies that have little to do with one another. Print marketing
ELIZABETH SAWINSKI SENIOR VICE PRESIDENT + DIRECTOR OF CREATIVE SERVICES SCOTT SPAID PRESIDENT + CHIEF PROJECT MANAGER
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