العدد 5 – يناير/كانون الثاني 2025

Abstract: This study investigates the professional landscape of static infographics within Mauritanian digital journalism on Facebook, using a comprehensive methodological approach that combines descriptive analysis with content analysis and interviews. The objective was to assess the extent of infographics usage, examine the topics most frequently featured in infographic design and preparation, and identify reasons for the poor quality of these designs. The sample includes three Mauritanian digital platforms: the Independent News Agency, Al-Raya, and Tawattur, along with a fourth foreign platform, Aswat Magharibiya. The findings indicate that infographics are used in Mauritanian digital journalism between three to seven times a month, representing only 2.69 % of the total digital content compared to other formats. In contrast, Aswat Magharibiya publishes five infographic pieces every two days, a rate comparable to the total output of the three Mauritanian platforms over an entire month. The study identifies several factors contributing to the low quality of infographics on Mauritanian digital platforms, including insufficient infographic writing skills, poor distribution of design elements, weak visual expression, and issues with color coordination. To address these challenges, the study recommends establishing dedicated digital content units for each Mauritanian digital platform, involving designers and content creators in intensive training programmes, and organising design and content creation competitions similar to those organised by the High Authority for Press and Audiovisual Media (HAPA) to encourage improvement in quality and performance. Keywords: Infographics, Digital Content, Mauritanian Digital Journalism, Social Media Platforms.

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