TASTE OF SCHENECTAADY® AND BEYOND™ • 518PIZZERIAS.COM
7 WINTER 2025 |
Pizzeria customers are ordering pizza through the Slice App online! Serial tech entrepreneur Ilir Sela started Slice to solve the digital challenges of his family’s New York City pizzerias. Today, the compa- ny partners with over 12,000 pizzerias across all 50 states forming the nation’s largest marketplace for authentic pizza.
I t started as a pizza delivery per- son before ever making my first pizza… So, what is SLICE? Slice offers a software solution to in- dependent pizzerias, allowing them to take digital orders. Founded by Ilir Sela , an Albanian immigrant from a long line of pizzeria-owning rela- tives, Slice does not employ its own drivers. Instead, Slice is an App that pairs consumers with nearby pizze- rias through its cutting-edge tech- nology and marketing. Local pizzerias have long been the heart and stable go-to place for businesses, families, and or- ganizations in our communities. Until the launch of Slice, local mom & pop pizzerias lacked the resources to compete with large pizzeria chains for today’s digital- ly-minded pizza lovers. Slice’s platform of services powers online search engine optimization (SEO) and ordering for independ- ent pizzerias — connecting them to a large network of new and existing customers who enjoy a frictionless experience through the Slice App and website. As of May 2020, during the pan- demic, over 80% of Slice’s network had first-party delivery — delivery drivers in-house — about 18% did not have their own delivery person- nel but were moving to first-par- ty delivery. At the time, Slice saw an acceleration of pizzerias that never did delivery, wanting to
do delivery in-house. Therefore the company enabled a delivery platform for both national and local third-party logistics compa- nies to compete for the delivery business of small pizzerias. Serial tech entrepreneur Ilir Sela started Slice to solve the digital challenges of his family’s New York City pizzerias. Today, the company partners with over 12,000 pizzerias across all 50 states forming the nation’s largest market- place for authentic pizza. Ilir Sela , an Albanian immigrant from a long line of pizzeria-own- ing relatives, says, “... not all pizza is created for delivery: The re- ally delicious Neapolitan-style pizza, I advise people to eat that at the restaurant, it’s not really meant for delivery .” The Slice order system allows pizzeria owners to offer their products to their customers using a mobile-optimized website. n
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