Meet the millennials

14

So what makes female millennials unique?

They’re more hesitant when it comes to job applications

Female millennials fear more than their male counterparts that they won’t find a job that will

suitably match their personality and skills set. They also worry that employers might just

discriminate against them on the basis of their gender. As such they’re less likely to apply for a

particular position despite being as qualified as male applicants, if not more so. (11)

They’re less confident and optimistic

Male millennials still maintain a higher sense of optimism than females. They

believe they are fully able to achieve a higher standard of living than their

parents, and are more likely to deem themselves entrepreneurial. (12)

They’re more sociable

Female millennials are more likely to crave a familial culture, filled with team working,

inclusiveness and a close knit community. On the contrary, male millennials seem to

favour more of a lone ranger lifestyle. They are more likely to prefer to eat alone,

travel alone and work alone, (13) stemming from a desire to be independent.

They’re less keen on technology

Generally, female millennials are still less likely than their male peers to opt for a STEM career that

may introduce them to a career in technology. This is largely due to a continuing perception bias of

women being more suited to the arts and humanities and to a lack of encouragement at education

level. In the study that we conducted, only 51% of female millennials studied a STEM-related degree

at university, compared to a whopping 86% of males.

They’re more likely to suffer from imposter syndrome

It’s a feeling that high achiever experience when they believe their success is

undue, or down to luck as opposed to talent, and female millennials are more

likely to fall victim. Technology has played a part in this, with the transparency of

social media leading to a pit of social pressure and constant comparisons.

hey want different things from their employers T

Male and female millennials still seem to have different priorities when it comes to employment. In

a survey we conducted across a broad millennial audience, 77% of respondents stated that female

and male millennials have different expectations and concerns when it comes to the workplace.

Statistics showed that males cared far more for remuneration than did their female peers. Whereas

female millennials had a more balanced view, caring the most for promotion opportunities and

work-life balance.

They’re less likely to actively pursue a promotion opportunity

Female millennials are less likely to put their name forward for that internal vacancy than their male

colleagues. This is in part influenced by their need to factor in considerations such as maternity leave

and childcare, which still continues to be more of an issue for females, and becomes more difficult as

they move up the career ladder. In fact, of our survey respondents who believed that female

millennials faced more challenges in the workplace today, 70% quoted this as being the reason.

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International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.

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