17
Generation Z
Perfecting the art of catering to the millennial takes time. But this shouldn’t distract from the fact
that their successors are just around the corner, quickly approaching employable age. Companies
need to get ahead of the game and start understanding how these individuals might just disrupt
the playing field.
Generation Z. The Post Millennials. iGeneration. Founders. Plurals. The list is endless.
Born between the mid 1990s and 2010, the millennials’ younger generation have already made a name, or rather multiple
names, for themselves. They’re already emerging as the next big thing for market researchers, cultural observers and trend
forecasters alike.
Employers – start taking notes.
So what do we know about this elusive group?
The first thing to pen down is that Gen Z shouldn’t be painted with the same Millennial brush. They’re being raised
differently, changing their views, outlook and perspectives. They have also had a different experience with technology. Sure,
millennials were digital but Gen Z is the first to be born into an era of smartphones. Most won’t even remember a life before
social media.
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