4
So who are they?
The term ‘millennial’ has been used increasingly of late. It is the topic of news articles, it is
mentioned on the radio, it is slowly edging its way into dinner table conversations.
But how many people really understand what a millennial is?
Baby Boomers
Gen X
Millennials
Gen Z
1946-1964
1965-1979
1980-1995
1996-2010
The generation born in
The generation also
The generation reaching
The generation reaching
the post WW2 baby
known as Gen Bust
adulthood in the early
adulthood in the early
boom. Baby Boomers
because their birth rate
21st century. Also know
21st century. They are
enjoyed free student
was vastly lower than the
as Generation Y, they
also hailed as “the first
grants, low house prices
preceding Baby Boomers.
have been shaped by the
tribe of true digital
and they now hold the
Gen X are now becoming
technology revolution that
natives” or
reins of power and have
the “helicopter parents”
saw computers, tablets
“screenagers”
the most economic clout.
of Gen Z.
and the web become
central to work and life.
Note: This is a guideline only, different definitions will quote slightly different time spans.
‘Millennials’ are broadly classified as individuals born between around mid-1980s to 2000 and are usually expected to have
reached adulthood around the turn of the 21st century. They are also commonly termed ‘Generation Y’, following their
predecessors ‘Generation X’.
Fun Facts:
1
3
The term millennial was coined by
Neil Howe and William Strauss,
author of the 1991 book
There are around 13.8
Generations: The History of
million people who make
America’s Future, 1584 to 2069 (3)
up Generation Y in the UK (5)
2
In Sweden they are called Generation Curling,
Generation Serious in Norway, and Generation John
Paul II in Poland. The Chinese call them ken lao zu ,
or ‘the generation that eats the old’, and the
Japanese termed them, nagara–zoku , ‘the people
who are always doing two things at once’ (4)
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