Stock Up on Sun, Fun, and Wellness This Summer Maximize Summer Sales
Summer’s rolling around again, and you know what that means for us in the pharmacy world — it’s time to rethink your front-end strategies to keep up with the seasonal swing! There’s something about the summer months that brings out the shopper in everyone, especially when it comes to health and wellness products. It’s all about having the right products at the right time. Remember, your goal is to not only meet the needs of your customers but to anticipate them. No customer walks into a pharmacy in June looking to buy winter boots, right? So, this summer, make sure you’re all stocked up and ready to roll with the essentials your customers are actually looking for. SEASONAL ROTATIONS ARE REQUIRED. One thing I’ve learned over the years is the importance of keeping the front end of the store fresh. It’s vital to rotate your items to match the season. This doesn’t just apply to retail giants; independent pharmacies like yours can really benefit from this strategy. By aligning your product offerings with the season, you increase the chances of both impulse buys along with those planned purchases. WHAT’S HOT FOR SUMMER? For instance, during these hot months, your shelves should be showcasing pre-sun and post-sun care products, tanning essentials, and, of course, a variety of insect repellents. Think about it — people are planning their beach days and camping trips, and they’ll need all the help they can get to protect their
skin and stay comfortable. Here’s a quick list of what could be flying off your shelves this summer:
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Pre-sun lotions and sunscreens
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After-sun care like aloe gels
• Tanning products for those looking to bronze up safely
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Insect repellents and bug bite treatments
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Tick removal tools
• Products for hangover recovery and hydration
• Digestive enzymes and Lactaid for those summer BBQs
• Stylish sunglasses from brands like Franklin Eyewear
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Products aimed at reducing heat discomfort
IT’S ALL ABOUT LOCATION, LOCATION, LOCATION. Let’s talk placement. During a recent trip, I walked into a pharmacy and found some really interesting items. It’s too bad they were tucked away in the furthest corner of the store, though. Chances are that the average customer wouldn’t even venture that far. You need to learn from this — place your seasonal products in high-traffic areas. Make them impossible to miss! SWEETEN THE DEAL. Why not spice things up with some special deals? Offer promotions like “Buy two, get 10% off” or “Pick three for a 15% discount.” These kinds of deals can encourage customers to stock up and try new products they might not have considered otherwise. Seasonal marketing isn’t just a tactic; it’s essential for staying relevant and competitive. You know your patients and customers need these items, so reel them in with smart placement and enticing deals. Keep your offerings visible and appealing, and you’ll boost your sales and strengthen your relationships with your customers by being their go-to spot for seasonal needs. So, as we dive into summer, let’s gear up to meet our customers’ needs with the right products at the right time. After all, a happy customer is a repeat customer, and in our business, that’s what it’s all about.
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