GET AHEAD OF THE GAME Why Your Pharmacy Should Start Planning for Fall Now!
With the sun beating down on us these days, it might seem a tad early to think about autumn. However, for those of us in the pharmacy business, now is the perfect time to gear up for one of our busiest seasons. Planning ahead is crucial, whether it’s for vaccines, flu shots, or back-to-school preparations. We highly recommend you start thinking at least three months ahead for your pharmacy. For instance, Lisa’s pharmacy capitalizes on the back-to-school season in unique ways every year to resonate with her community. Here’s a peek at how you can get fall-ready during the summer season. BACK-TO-SCHOOL CAMPAIGNS One of the most successful initiatives you can practice is the back-to-school backpack giveaway. Lisa started this program a few years ago by distributing 200 backpacks filled with school supplies. Thanks to the overwhelming community support and positive impact, the numbers grew exponentially. The following year, the pharmacy handed out 500 backpacks; and in the third year, they gave away a
whopping 1,000! Each backpack helps a child in need and carries the pharmacy’s branding and info from its sponsors, turning a giveaway into a potent marketing tool.
Don’t just stop at backpacks. Team up with local hairdressers and offer free haircut days right before school starts. It’s a
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