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Now, you might be thinking, “How do I even start with this?” Well, here’s a tip: Watch our past mastermind session for a deep dive into effectively leveraging social media trends. It’s not just about knowing what’s trending; it’s about strategically stocking and presenting these items in a way that resonates with the folks walking through your door. LEVERAGE INFLUENCERS’ IMPACT! Here’s the kicker: While you can recommend a product like magnesium 10 times over the counter, a single viral video might just be what convinces someone to try it. When a trend catches on, it spreads like wildfire, and you want to make sure your pharmacy is the go-to spot to find these products. If a customer sees it on Instagram and then sees it on your shelves, you’re creating a powerful connection. It’s about bridging the digital buzz and the local solution.
So, fellow pharmacy warriors, let’s not just sit back and let these opportunities slide by. By tapping into social media trends, we’re not just selling products; we’re staying relevant and top of mind in our communities. It’s all about being proactive rather than reactive, and honestly, it can be pretty fun to see what catches on next. Here’s to making our pharmacies not just a place to get medicine but a hotspot for the latest wellness and health trends. Let’s capture those dollars and keep our businesses thriving!
ALL members can access Heather’s recent OTC Trends training. Scan the QR code!
HAVE A LAUGH
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