THE HOME BUILDER
June 2024
Page Four
Upcoming Classes – June Building Science I - Building a Bet- ter House Series - June 12 This class will cover the founda-
Digital Marketing Strategies & Website Lead Generation - Dual NAHB Certificate Courses - June 20 These two half-day classes are designed to teach home builders how to create a strong marketing founda- tion to attract potential home buyers. Website design, content creation social media strategies, email marketing and budgeting will be covered. They also teach how to drive traf- fic to the website through SEO, paid search and social media. “How to Craft a Winning Digi- tal Marketing Strategy” Understand the critical role of a strong marketing foundation in the success of a marketing program as it relates to and parallels the importance of a well-built home foundation. Identify the core components of a marketing foundation in the context of home building, including website development, branding, and content creation. Explore effective marketing strategies and tactics to engage po- tential home buyers and convert them into leads. Gain expertise in various mar- keting tools and techniques, such as public relations, social media, video production, design, email marketing, photography, and graphic design, and understand how they can be used to capture and engage today’s consumers. Identify and foster the principles and best practices for crafting an effec - tive marketing budget that aligns with the specific needs and goals of a home building marketing campaign. Analyze real-world case studies and examples that demonstrate suc- cessful marketing efforts in the home building industry, gaining insights into practical applications of the concepts covered in the course. “Website Best Practices for Maximum Lead Generation” Comprehend the importance of elevating digital presence for the home building industry and its impact on new home sales. Identify the key components of a website optimized for lead capture in the context of the home building industry. Make informed technology selec- tions to support effective lead genera - tion through a website. Explore effective methods for
driving targeted traffic to a website, including SEO, paid search, geofenc- ing, and social media activities. Recognize the value of utilizing third-party listing websites as part of a comprehensive digital strategy for home sales. Time: 9 a.m. - 5 p.m. Cost: $299 members; $499 non- members In person or virtual Instructor: Tim Lansford, CGB, GMB, CGR, CGP, CAPS, CGA, CSP,
CMP, MASTER CSP, MASTER CGP, MIRM with Blast Seminars & Luxury Homes of Texas Lansford is a veteran homebuild- er, remodeler and real estate broker with 25+ years in the industry. Tim has over three decades of applied leader- ship experience spanning multiple in- dustries. He is a speaker at residential construction industry events, including The International Builders’ Show ® . Register for Digital Marketing & Website Lead classes.
tional and critical science relating to new home construction/remodeling performance. Learning objectives include: n Newton’s 2nd Law of Ther- modynamics; n Entropy vs. Negentropy; n Capillarity; n 3 Forms of Water; n 3 Ways Heat is Transferred; and n Vapor Drive. Time: 10 a.m. - 1 p.m. Cost: $35 members; $45 non-member Instructor: Master SIP builder Matt Mitchell, MCGP, GMB, CGB, CAPS, CGP, CSP, owner of James Andrews Custom Homes. Thank you to series partners DuPont/Weatherization Partners Ltd and Texas Builders Resource Group. Register for the Building Science I Class. Building Science II - Building a Bet- ter House Series - June 13 This class application of building science principles to certain materials and systems. Master SIP builder Matt Mitchell, MCGP, GMB, CGB, CAPS, CGP, CSP, owner of James Andrews Custom Homes, will cover: n Climate Zones; n Diagnostic Testing (energy rating, HERS score); n Net Zero Ready; n Building Systems; n Roofs n Insulations; n HVAC Systems (heat pumps, ERVs, make-up air, humidity control); n Windows; and n Foundations. Time: 10 a.m. - 1 p.m. Cost: $35 members; $45 non-member Thank you to series partners DuPont/Weatherization Partners Ltd and Texas Builders Resource Group. Register for the Building Science II Class. n Water Heaters; n Gas vs. Electric;
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