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In This Issue 1 Why AI Won’t Take My Job Anytime Soon
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A Business Leader Who Persevered
Safeguard Against Slip-and-Fall Accidents
3 4
Lessons in Management Missteps
Marketing Secrets to Stay Ahead of the Curve
7 Marketing Secrets Every Business Should Know
Do More Businesses often get discouraged
when they start social media marketing to attract new leads without success. However, they can try posting multiple times every day, making a daily video, or using SEO more effectively. Developing a following takes time and perseverance. ‘Rule of Seven’ Customers generally have an issue to solve or a pain point to alleviate by coming to your business. They will typically require seven touchpoints before making a purchase. So, optimize every moment of the customer journey. Sell Benefits The most successful marketing typically explains why potential customers need something, not what it is. It targets customers’ emotions because they compel action.
Successful marketing campaigns require an understanding of the human condition and effective strategies. These seven marketing secrets will aid you on your journey to build brand awareness and make impactful conversions. Target Audience Market to the audience most likely to buy your products and return. But if your target audience is “everyone,” reconsider. When you try to market to “everyone,” you dilute your message. Narrowing it down allows you to focus. Ideal Customer Avatar (ICA) An ICA is the person to whom you’re going to sell. Generally, you should know the following information about them:
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Psychographic: What are their values, political beliefs, and lifestyle?
After determining how best to market to your ICA, put ads on their favorite blogs, social media sites, and media outlets. Be the Solution Research customer challenges and develop a message emphasizing how buying your product will solve their problems. Provide evidence and explanations whenever possible to show you understand and relate to their issues. ‘Mere Exposure Effect’ People tend to trust familiarity. If they keep coming back to their internet haunts and notice your brand repeatedly, they’re more likely to trust you and convert. Keep pushing those ads; you’ll build a loyal clientele over time.
Marketing is always challenging. However, you can always accomplish your marketing
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Demographics: What’s their age, gender, and job title? Location: Is your customer base in town, in-state, or international?
goals through a carefully structured approach leveraging these secrets.
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