A Look Back at 2021 Because of you, we are a step closer to building a ZERO prostate cancer future. Your support has made it possible to: • Provide more than 800,000 patients and caregivers with assistance across all of ZERO’s support programs and platforms, surpassing $5.7 million in life-changing debt relief through ZERO360, our personalized case management service. • Expand critically important emotional support resources, including one-on-one mentorship and a nationwide network of support groups, now in 39 states. • Establish the Black Men’s Prostate Cancer Initiative to reach at-risk and historically marginalized communities with education and support and create health equity solutions.
Spreading Awareness on the National Stage
Earlier this year, ZERO partnered with the Sixth Annual Blue Jacket Fashion Show in New York City. The Blue Jacket Fashion Show unites the worlds of fashion, entertainment, sports, healthcare, and media to encourage prostate cancer awareness, with an emphasis on racial disparities and underserved communities. This year’s event, supported by Janssen Oncology, was more important than ever as the COVID-19 pandemic has resulted in a decrease in routine health care screenings, in addition to a decline in prostate cancer screenings. This event helped bring awareness around the importance of early detection, especially for Black men who are at a higher risk for the disease. The star-studded event, created by fashion designer Frederick Anderson and marketer Laura Miller, ended the New York Fashion Week on a high note. Men, including Al Roker, Mario Cantone, Don Lemon, Wilson Cruz, Dale Moss, Amir Arison, Mickey Boardman, Dante Bowe, Frank DiLella, David East, Jay Jay French, Dominic Fumusa, and ZERO’s very own Dr. Reggie Tucker-Seeley , sported blue jackets and strutted the runway during the livestreamed event raising critical awareness of prostate cancer for Black men and reminding men to get screened and understand their risk factors
• Advocate for federal research funding growth over the past decade, successfully helping to maintain the $110 million budget for the Department of Defense’s Prostate Cancer Research Project, which has resulted in seven new treatments and one new diagnostic test. • Host a combined 43 virtual and in-person Run/Walks , and a variety of other community events, connecting patients, survivors, caregivers, families, and friends nationwide to raise awareness, provide support, and raise millions of dollars for patients in need. • Support the passing of bills that eliminate cost-sharing for prostate cancer screenings, with Rhode Island and Illinois joining New York and Maryland as states that support full insurance coverage of the Prostate-Specific Antigen (PSA) blood test.
In 2021, ZERO partnered with Bayer Pharmaceuticals to launch the We’re Not Gonna Take It prostate cancer education campaign to raise awareness about the importance of screening and early detection with Jay Jay French: founding member of the heavy metal band Twisted Sister and prostate cancer survivor.
As a part of the campaign, ZERO hosted the “Prostate Cancer Uncensored” podcast series with Jay Jay French, attracting thousands of listeners to learn more about the disease, launched the “Truth or Twisted” quiz to help separate fact from fiction when it comes to prostate cancer, and featured Jay Jay on a nationwide satellite media tour during Prostate Cancer Awareness Month, attracting an audience of more than twelve million listeners. Special thanks to Bayer for their partnership and generous support.
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