AICC To Host In-Person Sales Forum Ahead Of Spring Meeting In Carlsbad AICC will host its Sales Forum on Sunday, April 12, from 1:00 to 5:00 p.m. at the Omni La Costa Resort in Carlsbad,
principles, can be applied directly to sales. Whether or not a company is ISO 9001 certified, attendees will learn how to build a structured, repeatable sales process that improves forecasting, strengthens pipeline visibility, and drives more consistent results. Participants will walk away with practical tools to iden- tify and correct gaps in their current approach, establish meaningful KPIs, and create a scalable system that helps their team win more opportunities. Register at aiccbox.org . AICC Spring Meeting Offers Optional Activities, Excursions For Attendees Attendees of the upcoming AICC Spring Meeting in Carls- bad and their families will also have several optional ac-
California. This focused, half-day session–held the day before the AICC Spring Meeting begins–is de- signed for sales leaders and teams who want to bring greater disci- pline, consistency, and predictabil- ity to their sales process, much like the systems that drive their manu- facturing operations.
Led by Todd Zielinski, CEO of Athena SWC, the inter- active forum will explore how quality management system Todd Zielinski
tivities to enjoy the beauty and culture of Southern California, with both onsite and offsite experiences available throughout the week, including: • Pickleball Tournament (Onsite at Omni La Costa): Participants will begin this two-hour program with coaching from pickleball pro- fessionals before moving into a round-rob- in tournament format that allows players to compete with and against different partners. • San Diego Safari Park Excursion: This guided adventure includes transportation to the world-renowned San Diego Safari Park, where participants will ride through expan- sive savanna habitats on a private open-air safari truck led by an expert guide. • Bernardo Winery Tour, Tasting & Lunch: The historic Bernardo Winery is one of Cal- ifornia’s oldest continuously operating win- eries. The excursion includes a winery tour, tasting, and lunch while learning about the winery’s long family-owned tradition. • Shopping Shuttle to Carlsbad Village: Complimentary transportation will run be- tween the Omni La Costa Resort and Carls- bad Village, a coastal district known for its beaches, restaurants, boutiques, and local shops. • Kids in Corrugated: Children aged 5-10 can participate in a hands-on corrugated project followed by outdoor activities led by the Omni’s Little Sprouts Kids Camp. • Spouse & Guest Social: Reserved fam- ily pool cabanas will be available by the resort’s family pool, with light snacks and non-alcoholic beverages available in a ca- sual, relaxed setting. Space is limited for some events. To see rates and register for excursions and activi- ties, visit aiccbox.org .
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16 March 9, 2026
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