HOW TIKTOK CAN REVOLUTIONIZE YOUR MARKETING IN THE SPOTLIGHT Benefits of the Popular Video App
TikTok first came into the spotlight as a social media platform because of its fun and creative videos, which last anywhere from a few seconds to a full minute. However, with over 1 billion users who open the app on average more than seven times a day, it has become one of the leading social media channels for marketing audiences. If you’re looking to enhance your content marketing plan, then use these tricks to help scale your business through TikTok. CREATE A RELATIONSHIP WITH YOUR IDEAL AUDIENCE Building a strong relationship with your audience can take time depending on your market. When you’re scaling your company, it’s these key connections that determine how fast you grow. With fun video content that relates to your audience, you can build those relationships with any target demographic. Young adults make up 41% of TikTok’s users, and half their total user base is under the age of 34. So, by being an early adopter of this app, you can strengthen these connections for years to come. INCREASE CONSUMER ENGAGEMENT Video content is becoming essential to any advertising campaign. A recent study by Wyzowl showed that the number of companies using videos
for instance, which were a creative way to gain a new audience. Or check out how companies are using the #learnontiktok hashtag to share valuable and silly video content to relate and connect to their followers. This not only tailors a business’s brand voice but also increases the business’s value to customers regardless of what it sells. If you haven’t already tapped into it, then TikTok makes for a great addition to advertising campaigns for companies that want to invest in content marketing and establish a social media presence. Your short videos don’t need to be Hollywood quality either. With a smartphone, a simple stand, and a professional background, you can create fun, engaging content that your audience will love.
has increased from 61%–85% over the last few years. This is partly due to a shift in demand from consumers since they’re watching an average of 16 hours of video content each week. This is a great opportunity to get your brand in front of prospects by feeding them video content they’re already interested in consuming. BUILD AN AUTHENTIC BRAND VOICE Creating an authentic and consistent brand voice is challenging especially across various channels like YouTube, Twitter, Instagram, etc. However, by utilizing TikTok’s platform, you can specifically tailor your brand’s voice to your demographic’s needs. Accomplishing this requires a solid understanding of your customer’s profile on a psychographic level. Take the Washington Post’s hilarious TikTok videos
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