ties for otherwise deprived communi- ties have created a web of support from the surrounding populations. The Wilds vice president Dr. Jan Ramer said building a park on reclaimed coal- mined land was a costly endeavor, but the positive economic impact has been tremendous for neighboring commu- nities. The Wilds contributes nearly $15 million to the regional economy, according to a study conducted by Ohio State University. Zip World, built on old mining grounds in North Wales, has had an even greater impact on its surrounding communities and economy, bringing in $325 million over a five-year period. “Our towns and villages are quite de- prived post-agricultural and industrial communities,” said Sean Taylor, found- er and CEO of Zip World. “We employ 450 staff at the busiest time. We have a headquarters in Llanrwst. Our supply chain—fences, equipment, harnesses, and trolleys—consists mostly of goods that are all made locally. It’s fairly re -
The reclamation of old mining lands in North Wales was key to Zip World’s vision.
warding to be in a position to do that.”
Lessons to be learned. In short, there’s a lot to be learned from the Park 360 profiles, even when the profile might be quite different from your own opera - tion. The profiles illustrate how other operators have defined and fulfilled their mission, and can spark ideas that help you refine or expand your own goals. Innovation is hard; let your peers provide a starting point.
Not only is it rewarding to run a busi - ness with a positive impact, guests also appreciate the opportunity to be champions for a cause. A global survey by management consultancy firm Accenture found that 60 percent of consumers were making more envi- ronmentally friendly, sustainable, and ethical purchases.
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