FROM THE INDUSTRY
Why the Future of Broadband Must Be Built for Kids, Not Just Devices BY Mashood Ahmad, Founder and CEO of Gigabit IQ
For decades, broadband innovation has been measured in speed, coverage and price. Faster downloads. Lower latency. Bigger numbers in comparison tables. These metrics drove extraordinary progress, but they also narrowed the definition of success. Today, the UK broadband market is at an inflexion point. Connectivity is abundant, yet trust is fragile. Children are online earlier, for longer and across more devices than any generation before them.
56
MARCH 2026 Volume 48 No.1
Made with FlippingBook - Online magazine maker