Walk Through One Level at a Time
Avoiding Shiny Object Syndrome to Set Your AI Project Up for Success If you were or still are a gamer, you know that the first level is always a learning curve; figuring out how things work, finding out what’s possible, learning how to level up your abilities, discovering how to not crash and burn, etc. Deciding to explore AI in decisioning is a very similar experience! AI offers the promise of so many valuable benefits that it can be difficult to choose just one of the shiny objects to pursue, instead you end up trying to do all of the things, all at once! We’ll call this shiny object syndrome. Research shows that 85% of AI projects fail to show value 3 and lack of focus on a specific business goal is a major culprit. Twenty-six percent of companies consider ‘finding a starting point’ one of the top three challenges to implementing AI 4 . Companies throw AI punches at their
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