Consumer Trends (Cont’d from Page 1)
and staff shortages, exacerbate the issue. Backup Planners are getting ahead of the crowd, taking control and using technology to move to the front of the queue when supplies are threatened. Certain consumers are relying on subscription ser- vices or community group buying to secure deliver- ies. When thwarted, Backup Planners are reverting to the next best option, seeking alternatives and in some cases, delaying purchases or changing shop- ping habits. Two extremes are influencing shopping behaviors of Backup Planners—paying a premium or switching to cost-effective options, such as buy- ing secondhand or renting. By late 2022, supply chains should start to stabi- lize and access to products should revert to pre- COVID-19 levels. Yet, new shopping habits will dictate how Backup Planners discover and select products, from locally sourced to direct-to-consum- er brands to subscription services. Localization and optimization will become the norm. Companies and distributors should use data to improve supply chain visibility, hone operations and rethink investments. Climate Changers Green activism and low-carbon lifestyles are here to stay. Consumers expect brands to step up and are
consumers to make intentional, mindful and am- bitious decisions. Now, the world is on the road to recovery. Consumers are putting their plans into motion, taking chances and seizing the moment. Access and action are the driving forces behind the top 10 global consumer trends in 2022. Resil- ience and adaptability were tested in 2021, forcing consumers to relinquish control and embrace am- biguity. This year, consumers are taking back the reins and paving a path forward based on their pas- sions and values. Backup Planners Faced with challenges in securing their usual or desired products and services, Backup Planners are looking for ways to purchase similar items or find- ing creative solutions to obtain alternatives. Supply chain shortages are forcing businesses to pivot and provide new solutions for customers to access products and services. Due to limited resources, consumers are struggling to secure their go-to products. As social occasions and discretionary spending return, consumers want to buy new clothes, invest in home renovations or simply enjoy coffee on the go. However, the effects of COVID-19, particularly disrupted supply chains
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Flexo Market News January 31, 2022 3
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