Consumer Trends (Cont’d from Page 7)
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niors will be critical to capture their spending power. More than 65 percent of consumers aged 60+ are seeking simpler lives. Businesses that successful- ly cater to this demographic should develop easy- to-use devices and simplify existing technologies. Companies can also offer training and support to help educate these consumers. For seniors to adopt digital solutions, they must be frictionless and straightforward. If products or services are confus- ing to use, Digital Seniors will move to competitors. Businesses need to be agile and adapt to new user requirements. The pandemic broadened older consumers’ minds
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to the benefits of the digital world. As older con- sumers embrace technology, human interactions will remain a prevalent component of how they en- gage with brands. Easy-to-use technology and seamless solutions combined with face-to-face communication define the future of digital inclusion for seniors. Building an agile plan directed at both Digital Seniors and elderly novices will enhance return on investment. Financial Aficionados Consumers are gaining confidence in investing and becoming savvy savers to strengthen financial security. Financial Aficionados take control of their money and use services to track their transactions. Financial literacy is no longer restricted to Wall Street. Companies should provide tools and easy- to-use solutions to make any consumer feel finan- cially empowered. The pandemic brought job market volatility and risked financial security. Uncertainty, instability and
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(Cont’d on Page 11)
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