guy from the construction side knew what we were doing and we were all just sitting around brainstorming. He had picked up his book called Marijuana Drinks which had nothing to do with marijuana drinks actually. I don't know what the hell the book was about even to this day, and it kind of snowballed into what we have as Keef. So we started making the first prod-
me I could never smoke it.” Just sucked it down. She was probably 87 at the time. Then they were our first or second inves- tors. High Times: Did she get a little happy, loopy afterwards? Erik: She was pretty happy. She was smart, man. She was sharp. She believed in us… it's a family business to this day.
ucts in all of our garages, kind of rotat- ing into kitchens and by January we had live product in our dispensary in Boulder, the first one it was sold at, and then from there it just snowballed fast. By the end of that first year, I think we were in a little over a thousand dispensaries. And just pulling our hair. High Times: We've heard stories that you first offered some to your grandma? Scot : Yeah, she loved it. We'd bring her over cases at the end. Erik : Obviously switching over from con- struction to selling weed, the first thing Kelly and I had to do, is go tell Grandma and Grandpa we weren't building homes anymore. We didn't want them to hear it through someone else. So we went over there. I think we had a couple bottles of root beer and orange, with shiny labels on it. We walked in and kind of set them down on the table. Grandma picked the root beer out, started looking at it. We're telling them, "All right, hey, we're not do- ing construction anymore. We're doing this marijuana drink thing." She literally turns to our grandpa, turns to us and just cracked it and started drinking it. And looked right at him and goes, "You told
We work with our dad still, and our mom. Our grandparents, God rest their souls, are all gone now, but they all believed in us. Scot : And we came from, on both sides, family businesses. On our dad's side, the construction real estate side, was a fam- ily business. Same thing on our mom's side, Leanin’ Tree Greeting Cards , which was a western greeting card company and an art museum that our Grandpa Trumble started after World War II, that our whole family worked at. We grew up in that family business mentality and tak- ing care of the family, taking care of our workers. Same principles and guidelines that we keep today, and I think we're very fortunate to sit here and look at all of the cannabis companies that have come and gone and even some of the family ones that were there. And we're one of the very few that's left, going on 16 years now as a family-owned business. It's super im- pressive. GROWING NEW ROOTS High Times: Back then Keef was one the very first branded and well-packaged edibles in the industry. What are some of your fondest memories of the early days?
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